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This is what the World Bank quotes, underlining the fact that the export history of Albanian tomatoes has made some progress, while there is still potential for increasing.
According to the World Bank, the average unit price of Albanian export tomatoes is 5 times lower than the unit price of tomatoes exported by Italy. (50 cents compared to US $ 2.40)
This means, as the World Bank argues, the country has untapped opportunities to increase the quality of exports, underscoring the importance of certification to international standards. "Even a slight increase in quality/price would have a huge impact on value throughout the chain," says the WB.
Albanian tomatoes are very much in demand in other countries. While markets such as Bulgaria, Serbia, Bosnia, Croatia, Germany, Italy, the Netherlands, France, Hungary and Ukraine are showing interest in fresh vegetables Made in Albania.
Albania exports over 50,000 tons of vegetables annually, of which over 35,000 tons of tomatoes. While the highest value goes to the export of tomatoes with about $ 1.19 million annually.