The pandemic and the change in consumer behavior have driven the marketing of products through the internet.
Albanian State Institute of Statistics reported that in 2021, 13.3% of enterprises have sold products/services through websites, dedicated applications, e-commerce websites, and applications used by various enterprises to trade products.
The largest share of e-commerce is occupied by enterprises operating in the field of information and communication with 32.2%, followed by accommodation and food service activities with 29.0% and administrative and support services with 26.1%.
According to INSTAT, Enterprises with 10 or more employees who have used computers for business purposes during 2021, represent 98.5% of economic enterprises, from 98.3% in 2020.
Employees who have used computers for work purposes constitute 27.8% of the total employees of enterprises, from 27.2% in 2020. The highest percentage of employees who use computers is observed in the information and communication activity with 75, 2%, followed by professional, scientific and technical activities with 62.7%.
Of the companies that use computers for business purposes in 2021, 98.4% of them have Internet access from 98.3% in 2020. Employees who have used computers for business purposes with Internet access make up 26.2% of total employees. In 2021, companies with 250+ employees use 100% computers with internet access. In these enterprises, 29.9% of employees use computers with internet access.
In 2021, 98.1% of enterprises have used fixed internet connection, which includes connections such as ADSL, SDSL, VDSL, fiber optic (FTTP), cable technology, etc. The percentage of enterprises that have had information download speeds higher than 10 Mbit / s is 90.5% from 79.8 in 2020.
The website is used by 45.0% of enterprises using computers with internet access from 44.6% that was in 2020. In 2021, 92.8% of enterprises, the website was used to display product catalogs or their prices, 38.3% have used it to receive orders, reservations, or online bookings and 42.2% of enterprises have used it for reference in their social media profiles.
The use of customer relationship management (CRM) software was used by 24.8% of enterprises during 2021 from 22.5% that resulted in 2020.
In 2020, as a result of the COVID-19 pandemic:
27.6% of enterprises increased the number of remote meetings conducted via Skype, Zoom, MS Teams, etc.
19.2% of enterprises increased the number of employees who have remote access to the enterprise's e-mail system.