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| Lea Lohmüller while speaking to Albanian media |
"Albania needs an image, even a new face to attract tourists and this can only be achieved through promotion." This conclusion was reached after 6 months of residence mainly in Tirana, by Lea Lohmüller, a German student who is aiming to promote sustainable Albanian tourism.
I am working on various projects, which are united by "sustainable tourism". "Basically, we are trying to help promote Albanian tourism, always in terms of long-term sustainability."
For Lean, promoting tourism should not include just the Summer season.
I think the problem is related to the concept of "seasonal tourism". People come mostly only in Summer, mainly to go to the beach .. One has to work through the promotion of destinations to have tourists all year round. People can go mountaineering or visit cultural sites in any season of the year."
But what is sustainable tourism? Experts in the field also show how this goal can be achieved.