While most farmers in Maliq, in southeastern Albania, struggle to sell traditional crops like apples, onions, and potatoes, one farmer has chosen to cultivate a unique fruit for the region known as aronia.
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This agricultural product is recognized for its health benefits, and Miron Mersinllari explains how he discovered the fruit and where he obtained the first seedlings.
“In 2019, I came across this fruit while researching online. I decided to cultivate it in Korçë, and after showing interest, I managed to import the seedlings from Hungary. Aronia is a tree that can withstand temperatures ranging from -40 to +40 degrees Celsius,” he explains.
Given the limited information available about this fruit in Albania, Miron shares how he has managed to market his product.
“I’ve created a market based on my connections and efforts online,” he says. Currently, in Albania, one kilogram of aronia sells for between 600 and 700 lek, a good price for the farmer who cultivates it.