Information and communication technology has seen widespread adoption in Albania, becoming an inseparable part of daily life. According to the 2024 survey on “The Use of Information and Communication Technology in Household Economic Units,” 99.9% of individuals aged 16-79 use their phones to access the internet. This result underscores the dominant role of phones as the primary means of online connection, followed by computers, laptops, and finally tablets.
 |
| Two girls looking at the mobile phone inside the car on one of the main streets of Tirana, "Artan Hoxha" street |
Online Shopping: A Growing Trend
One of the main uses of the internet is online shopping. Approximately 42.4% of the population uses the internet for this purpose, with clothing, shoes, and accessories leading at 90.3%. They are followed by catering services and ready-made food orders. This trend reflects not only the growth of e-commerce but also a shift in consumer behavior, as more Albanians favor the convenience of shopping from home.
Growth in E-Banking and Online Services
In the last quarter of 2024, the survey highlighted some interesting trends in internet use. E-banking services experienced a 3.3 percentage point increase, reflecting a growing adoption of digital technologies in the banking sector. Additionally, access to online health records rose by 1.5 percentage points, showing increased interest in digital health services. Online news reading also registered a 1.3 percentage point increase, confirming that Albanians continue to stay informed through digital platforms.
Conclusion
The development of technology and internet access has become essential pillars of everyday life for Albanians. Phones remain the primary choice for online connections, while trends like online shopping, e-banking, and accessing health records continue to grow rapidly. This transformation reflects the embrace of technology as a tool for improving life and making more efficient use of time and resources.