A recent study conducted by the Ministry of Culture and Media of Montenegro has revealed a complex public perception regarding media freedom in the country. According to the research, around 60 percent of citizens believe that media freedom exists in Montenegro. However, nearly the same percentage think that the media lack independence, with ownership structures and political influence being the primary factors affecting their impartiality, local media say.
Public Trust in the Media
The study indicates that trust in media varies significantly among citizens. While 12 percent of respondents express a complete lack of trust in the media, and 17 percent generally do not trust them, approximately 30 percent demonstrate varying degrees of skepticism. On the other hand, 40.1 percent of citizens have moderate trust, and 15.9 percent express a high level of trust in media sources.
Media Consumption Trends
Daily media consumption patterns further illustrate the influence of different platforms on public opinion. According to the study:
- 64.1 percent of citizens follow television on a daily basis,
- 50 percent keep up with news through online portals,
- 65.4 percent engage with news via social media.
These statistics highlight the significant role digital platforms play in shaping public discourse, while traditional media, particularly television, continues to be a dominant source of information.
The "Read Accurately" Initiative
This analysis is part of the "Read Accurately" project, implemented by the NGO "UL Info" in partnership with "Punta Institute." It is carried out within the framework of the regional initiative "Our Media – An Initiative for Improving Media Literacy, Dialogue, and Activism," led by the Southeast European Network for Media Professionalization. The project is supported by the European Union and Montenegro’s Ministry of Public Administration.
It is important to note that the content of this study is the sole responsibility of UL Info and does not necessarily reflect the views of the European Union.
Conclusion
While the study suggests that media freedom exists in Montenegro, the perceived lack of independence raises concerns about external influences on journalistic integrity. As digital platforms continue to grow in importance, efforts to enhance media literacy and transparency remain crucial for fostering a more informed and engaged society.